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What’s the Zone of Proximal Development?
Imagine a 2-year-old trying to open a bag of chips. The child has never opened one before, so if you just leave the child to it, they are likely to get frustrated and give up. But if you hold their hands and help them open it, you give them the support they need. Once the…
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What Is Generalizability In Research?
Generalizability is making sure the conclusions and recommendations from your research apply to more than just the population you studied. Think of it as a way to figure out if your research findings apply to a larger group, not just the small population you studied. In this guide, we explore research generalizability, factors that influence…
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What is Research Reproducibility in Surveys
Research reproducibility means that another researcher, using the same survey questions and methods, should be able to achieve similar results. It’s a crucial concept in the world of surveys because it ensures that the methods, findings, and conclusions of a study can be verified and replicated by other researchers. Think of research reproducibility as the…
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Conversational Analysis in Research: Methods & Techniques
Communication patterns can reveal a great deal about our social interactions and relationships. But identifying and analyzing them can be pretty complex because people are complex. Conversation Analysis is a qualitative research method that investigates the communication patterns in human interaction. For example, the way that people talk to each other can indicate their power…
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What is Causal Research? Definition + Key Elements
Cause-and-effect relationships happen in all aspects of life, from business to medicine, to marketing, to education, and so much more. They are the invisible threads that connect both our actions and inactions to their outcomes. Causal research is the type of research that investigates cause-and-effect relationships. It is more comprehensive than descriptive research, which just…
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Triangulation in Research: Guide, Types, Examples
Introduction Research is a journey of discovery, but it’s not always a straightforward path. To ensure the reliability and validity of your research findings, you need a tool that provides multiple perspectives and layers of evidence. That’s where triangulation in research comes into play. In this guide, we’ll explore the concept of triangulation, its importance…
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Quasi-Experimental Research: Types, Examples & Application
Let’s say you want to study the effects of a new drug on lowering blood pressure. You could randomly assign half of the participants to receive the drug and the other half to receive a placebo. However, this isn’t fair to the patients in the placebo group. So, instead of experimenting to find out the…
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What Is Content Validity In Research? | Definition & Examples
Introduction Content validity ensures that your surveys and assessments are meaningful and accurate. It is a crucial aspect of research. You might wonder why content validity is such a big deal in survey research. Content validity ensures that the data you collect accurately reflects the topic you’re investigating. Valid surveys help you draw trustworthy conclusions.…
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Panel Profiling Metrics: Meaning & Implications
Panel profiling metrics are metrics that describe the composition of your survey panel. You can use them to determine how representative your panel is, detect any bias, and track panel changes over time. In this guide, we’ll explore panel profiling metrics, their importance, and how you can leverage them to improve the quality of your…
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What Is Convergent Validity? Definition & Measurement
When you weigh a bag of chips on multiple scales, you would expect the same result, regardless of how many scales you use. Well, that’s what convergence validity does, it examines how well different measures of the same concept agree. Let’s say you want to measure customer satisfaction with your new product, you could ask…