-
What is Customer Sentiment & How To Measure It
Introduction Understanding customer sentiment is an essential action for businesses. It allows companies and organizations to gauge customers’ feelings about their products, services, and brand. In today’s article, we will explore the concept of customer sentiment, starting with its definition, and the importance of measuring it. We will also delve into customer sentiment scores as…
-
Sentinel Surveillance: Using Formplus In Public Health Data Collection
Sentinel surveillance is one of the simplest and most effective methods for collecting data about public health issues. It involves selecting a small, representative sample of the population to monitor the occurrence of specific diseases or conditions. Also, sentinel surveillance helps monitor trends, detect outbreaks, and evaluate interventions seamlessly. This allows public health professionals to…
-
What is Trigger Marketing: Guide & Examples
Introduction Trigger marketing just as the name implies refers to initiating or instigating certain events that would propel people to buy a product or service. It is tied to timely messages or offers that appeal to customers in a somewhat kairos moment. The concept of trigger marketing revolves around the idea that certain events or…
-
What is Brand Authenticity?
Introduction Brand authenticity is a concept that holds immense significance in today’s market. As a consumer, you expect brands to be authentic and genuine in their interactions, messaging, and overall brand experience. In this comprehensive blog post, we will explore the concept of brand authenticity, its importance, and how it impacts your relationship with brands.…
-
How to Use ChatGPT to Write Survey Questions
Introduction ChatGPT is an advanced language model that can assist you in various writing tasks, including the development of survey questions. By leveraging the capabilities of ChatGPT, you can generate diverse question types and receive instant feedback, enhancing the quality and effectiveness of your surveys. Understanding Survey Question Types When creating survey questions, it is…
-
How To Reduce Survey Refusal Rates
Introduction Participating in surveys is essential for gathering valuable data, but high survey refusal rates can significantly impact data quality. In this article, we will explore strategies to reduce survey refusal rates and improve overall participation. We will begin by exploring the concept of survey refusal and its significance in survey research. Understanding Survey Refusal…
-
Grievance Handling Guide For HR Practicioners
Introduction Like the satisfying sound that gives when you pop open a bottle of ice-cold soda on a hot and sunny day. Effective grievance handling is soothing to the employees in your workplace. On the other hand, when workplace grievance is poorly handled, it can be likened to the way a bottle of soda, that…
-
How To Create & Evaluate Polls on TikTok
With over 1 billion users, Tiktok is of the most popular social media platforms in the world. The primary reason people love TikTok so much is because of expressive you can be on the app, and how great the feed algorithm is. But TikTok is not just about watching videos; you can also create and…
-
What Are Adaptive Survey Designs: Meaning, Types, Implementation, Pros & Cons
Introduction Survey research in data collection across different industries is a valuable tool that gives insight into the perspectives of their targeted population. Traditional or regular surveys ply a static route, where all the questions asked are predetermined by the researcher and the same for all respondents. However, innovations in the reach space have uncovered…
-
Volunteer Sampling: Definition, Types, Examples
Introduction In research, volunteer sampling is a widely used method for gathering data from individuals who willingly participate in a study. In this blog article, we will explore the concept of volunteer sampling, its significance in research, and its potential advantages and limitations. We will also discuss strategies to mitigate these limitations and provide real-life…