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  • Osgood Scales in Surveys: Applications, Pros & Cons

    Osgood Scales in Surveys: Applications, Pros & Cons

    Introduction In the study of psychology and communication, the Osgood Scale represents a powerful tool that is used to better understand human perceptions and attitudes. Osgood scale is a widely-used measurement instrument, that is used to measure the responses of different individuals to various stimuli although the responses can be subjective.  In this article, we…

    August 3, 2023
  • Attention Check Questions in Surveys

    Attention Check Questions in Surveys

    The feedback from survey responses is meant to give you insight into your target audience’s perspective and help you make better decisions. But if people don’t answer your questionnaire honestly, you won’t have valuable insights to improve your products or make better choices. Attention check questions are a type of survey question that tests whether…

    August 2, 2023
  • What is Thematic Analysis & How to Do It

    What is Thematic Analysis & How to Do It

    Introduction Thematic Analysis is a qualitative research method that plays a crucial role in understanding and interpreting data. It provides valuable insights into the meanings, patterns, and themes present in the data collected. This article aims to help you grasp the steps involved in conducting Thematic Analysis effectively. Understanding Thematic Analysis Thematic Analysis is defined…

    August 2, 2023
  • Researcher Reflexivity: Significance, Practices & Examples in Research

    Researcher Reflexivity: Significance, Practices & Examples in Research

    As a researcher, you have probably done your best to avoid errors in the way you collect and analyze data. But have you ever thought about how you could impact your own research? Researcher reflexivity is a way of looking at your role in the research. It focuses on how your assumptions, biases, and experiences…

    August 1, 2023
  • Survey Bot Fraud: How To Detect It In Online Research

    Survey Bot Fraud: How To Detect It In Online Research

    Survey bots are computer programs designed to automatically complete online surveys. Professional survey cheaters use them to earn commissions for surveys, win contests, or sabotage competitor research. When survey bots infiltrate your survey, you’ll likely end up with inaccurate data that doesn’t reflect your target audience’s opinions. This inaccurate data can mislead you into taking…

    July 27, 2023
  • How To Formulate A Research Problem

    How To Formulate A Research Problem

    Introduction In the dynamic realm of academia, research problems serve as crucial stepping stones for groundbreaking discoveries and advancements. Research problems lay the groundwork for inquiry and exploration that happens when conducting research. They direct the path toward knowledge expansion. In this blog post, we will discuss the different ways you can identify and formulate…

    July 27, 2023
  • Sources of Data For Research: Types & Examples

    Sources of Data For Research: Types & Examples

    Introduction In the age of information, data has become the driving force behind decision-making and innovation. Whether in business, science, healthcare, or government, data serves as the foundation for insights and progress.  As a researcher, you need to understand the various sources of data as they are essential for conducting comprehensive and impactful studies. In…

    July 25, 2023
  • Survey Speeders: Managing Respondent Speeding in Surveys

    Survey Speeders: Managing Respondent Speeding in Surveys

    Introduction Respondent speeding refers to the behavior of some survey participants who rush through a survey without carefully considering the questions or providing thoughtful responses. This act can result in low-quality data and compromise the reliability of a survey result. This is why collecting high-quality data is important for you to obtain accurate insights and…

    July 25, 2023
  • Naive vs Non Naive Participants In Research: Meaning & Implications

    Naive vs Non Naive Participants In Research: Meaning & Implications

    Introduction In research studies, naive and non-naive participant information alludes to the degree of commonality and understanding that people have about the research subject, strategies, and goals. Participant information is essential since it can impact how members draw in with the review, give reactions, and impact the general legitimacy of the discoveries.  Recognizing the distinction…

    July 25, 2023
  • Sampling Frame: Definition, Examples & How to Use it

    Sampling Frame: Definition, Examples & How to Use it

    Introduction Have you often wondered why researchers miss a huge chunk of their target audience when conducting surveys? It’s called sampling. Sampling is an aspect of research that entails selecting a small set of your target population to represent the views of your target audience. In this blog post, we will define the concept of…

    July 25, 2023
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