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Understanding Survey Weighting: Purpose, Methods & Implications
Introduction Survey weighting is an important aspect of survey research, and it plays a significant role in achieving accurate results which represent the true perspective of respondents. In survey research, sometimes it can be difficult to obtain samples that reflect the target audience being studied, due to factors like errors in the sampling population, non-responsiveness…
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What is Anchoring Bias? Meaning, Examples, Implications & Mitigation
Let’s say you want to buy a pair of shoes, and the salesperson tells you the price is $120. You’d most likely think you can get it at a lower price if you negotiate a little bit. Now imagine the salesperson tells you the price is $200, but then offers you a discount of $80.…
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What are Benchmark Polls In Survey Research?
Introduction Benchmark polls play a crucial role in survey research by providing a baseline for comparison and analysis. Additionally, these polls serve as a reference point for researchers. It allows them to gauge the opinions and preferences of a specific population at a given point in time. In this article, we will explore the concept…
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Processing Errors in Surveys: Causes, Effects & How to Minimize
Introduction Processing errors are a significant aspect of survey research that can have a significant impact on the quality and reliability of the collected data. In order to ensure the accuracy and validity of survey results, it is crucial to understand processing errors and their effects. This blog post aims to provide a comprehensive overview…
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The Frequency Illusion in Surveys: Meaning, Examples, Implications & Mitigation
Ever noticed how as soon as you learn a new word or idea, you start seeing it everywhere? Once you discover a new concept suddenly social media, emails, and everyone around you start talking about it nonstop. There is a term for this- the frequency illusion. The frequency illusion is the perception that something is…
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What Are Brushfire Polls? Meaning, Examples & How to Conduct Them
We have seen public opinion shift dramatically as a result of a major event countless times. This opinion shifts significantly impacts important decisions such as campaign strategy, policy development, and other issues. So, how can you measure public opinion in real-time to make the right decision or policy? Brushfire polls are short and frequent surveys…
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What are Tracking polls In Surveys Research?
Introduction Tracking polls play a vital role in survey research by providing valuable longitudinal data and trend analysis. These polls are essential for monitoring changes in public opinion over time and understanding shifts in attitudes and preferences. In this article, we will delve into the concept of tracking polls, their significance in survey research, and…
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Specification Error in Surveys: Causes, Effects & How to Minimize
Introduction Specification error refers to a critical issue in survey research where the chosen model or framework used to analyze data does not accurately capture the underlying relationships or characteristics of the phenomenon being studied. It occurs when the specification of the model deviates from the true data-generating process, which causes bias or unreliable results. …
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Frame Error in Surveys: Causes, Effects & How to Minimize
Introduction In the field of survey research, it is crucial to understand and address various sources of error that can affect the quality and validity of survey results. One such source of error is frame error, which refers to discrepancies between the sampling frame used for a survey and the target population it intends to…
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Best Pollfish Alternatives For 2023
Introduction Pollfish is a market research platform that focuses on online surveys and consumer insights. It helps businesses and researchers to carry out surveys and gather data from a diverse group of respondents via mobile apps and websites. The goal of Pollfish is to provide a fast and cost-effective way of gathering in-depth and quality…