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Survey Response Effects: Types, Causes & Implications
Introduction Survey response effects are phenomena that can influence the way people answer questions. This is not farfetched as surveys are universally acknowledged as a vital means to gather information, especially in research, business, and policymaking. They allow you to collect data from a diverse group of individuals, providing a snapshot of their thoughts, opinions,…
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Retail Anthropology: Decoding Consumer Behavior & Shopping Trends
Introduction Have you ever wondered why people are drawn to certain products or store layouts when they shop? That’s where Retail Anthropology comes into play. It’s a fascinating field that combines the science of anthropology with the world of retail to understand why consumers behave the way they do in shopping environments. When you decipher…
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Fishbein’s Model of Attitude In Market Research
Introduction In market research, understanding consumer attitudes is paramount to predicting and influencing buying behaviors. The Fishbein Model of Attitude, developed by psychologist Martin Fishbein in the 1960s, remains a foundational framework for comprehending how individuals form and express their attitudes toward products, services, or brands. This model provides insights into the intricate interplay between…
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Computer-Assisted Web Interviewing (CAWI): A Complete Guide
We’ve seen a shift away from traditional interviewing methods, such as in-person and over-the-phone interviews towards online surveys and digital data collection. One of the main reasons for this is that in-person and in-phone interviews are time-consuming and resource-intensive. With Computer-assisted web interviewing, respondents can participate in the surveys from anywhere in the world. It…
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Ladder of Inference: Its Implications For Researchers
Introduction When conducting research, understanding the human mind’s cognitive processes is paramount. This introduces the “Ladder of Inference” – a concept that explains the intricate journey from data to decisions, and the implications it holds for researchers like you. This paradigm, coined by organizational psychologist Chris Argyris, serves as a guiding light, revealing the steps…
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What is Narrative Analysis in Research? Methods & Applications
Introduction Narratives have been an integral part of human communication since time immemorial. In the world of research, narrative analysis offers a unique window into the lived experiences and perspectives of individuals. Narrative Analysis is a research approach that focuses on exploring the stories people tell. These stories encompass personal experiences, events, emotions, and cultural…
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What is Survey Dropout Analysis?
Introduction When you conduct surveys to gather valuable insights and information, you invest time and effort in creating questions, selecting your target audience, and distributing the survey. However, have you ever wondered why some respondents start the survey but never finish it? This phenomenon is known as survey dropout, and understanding it through survey dropout…
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What is Blindspot Analysis?
Introduction Picture yourself in a big maze of decisions, where some things are hidden from your view. These hidden parts are called blindspots. Blindspots can affect how you think and make choices, often without you even realizing it. In this article, we’re going to discuss blindspots, the different types of blindspots, and how these blindspots…
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What Is Meant By Brand Extension?
Most successful brands have multiple extensions- Adidas, Coca-Cola, Boohoo, and others. These brands have leveraged their well-established brand to introduce new products to their already existing and loyal customer base. The goal of brand extensions is to reach new customers, expand into new markets, and increase sales of the existing brand. They also help you…
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Deliberative Polling: The Complete Guide
The first thing that comes to mind when you hear the term “deliberation” is a panel debating critical issues. In a deliberative poll, a random sample of citizens is surveyed on a particular issue before and after they have been allowed to deliberate about the issue. The purpose of deliberative polling is to inform and…