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What is Field Research: Meaning, Examples, Pros & Cons
Introduction Field research is a method of research that deals with understanding and interpreting the social interactions of groups of people and communities by observing and dealing with people in their natural settings. The field research methods involve direct observation, participant observation, and qualitative interviews. Let’s take a deeper look at field research, what it…
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17 Best PR Tools To Consider in 2022
Introduction PR tools have evolved rapidly in the last five years. Now, more than ever, it’s important to take a step back and consider how you’re going to use these tools to reach your goals. PR tools are one of the most important things you can use to grow your business. They’re a great way…
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How To Conduct A Healthcare Mystery Shopping Program
Introduction Healthcare mystery shopping is a process through which businesses can test their quality, customer service, and satisfaction levels. The goal is to see how well they perform in the eyes of their customers. While healthcare mystery shopping may sound like a simple task, it is actually a highly complex process that involves several different…
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How to Measure the Impact of a PR Crisis on Brand Perception
Introduction PR crises are scary. They can threaten your brand’s reputation, cause you to lose customers, and prevent you from effectively communicating with them. But they don’t have to be impossible to recover from. Here’s how. What Is a PR Crisis? A PR crisis is any situation where the media reports negatively on a business…
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Escalation Management: What It Is, Process & Types
Customer satisfaction is an important factor in sustaining a positive brand reputation and loyalty. As an organization, your customer support teams must provide excellent service to customers and resolve issues quickly. Frustrated customers frequently become brand ambassadors, and not in a good way; they are eager to discourage others from doing business with your company. …
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25 Research Questions for Subscription Pricing
After strategically positioning your product in the market to generate awareness and interest in your target audience, the next step is to nudge them to subscribe to your plans. Pricing is one of the factors that influence the number of subscriptions to your platform, so you need to take it seriously. Your pricing page should…
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Culture Index Survey: Meaning, Types & How To Conduct It
Company culture is what motivates employees to enjoy their jobs, stay loyal, and recommend the company to their friends and family. Culture index surveys help develop and maintain a positive workplace culture, as well as in increasing employee satisfaction. A culture index survey is one of the simplest ways to understand how your employees feel…
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Behavioral Competency: Definition, Types & Examples
Introduction Every organization sets outs to be successful and for this to happen there is a need to leverage behavioral competencies because it ultimately has a positive impact on the performance culture of any organization. Behavioral competencies are vital to the success of an individual in their career. In this post, we would understand what…
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What is Pedagogy: Definition, Principles & Application
There are various teaching methods; some focus on how the educator presents knowledge to students, while others focus on motivating students to acquire knowledge on their own. The pedagogy model is concerned with how educators present knowledge to students. Pedagogy is a highly effective method of teaching children and young adults. It prioritizes individual student…
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Service Blueprint: Meaning, Elements & Importance
Introduction The term, service blueprint, was first described by G.Lyn Shostack, a bank executive in the Harvard business review in 1984. The service blueprint technique was originally used for service design, and it then became useful in diagnosing problems with glitches in operations. Service design involves planning and organizing business resources in a bid to…