-
Lost Customer Research: Questions To Ask & How To Conduct It
Introduction Tracking customer feedback is one of the most challenging aspects of running a successful business. Unlike some other types of data, customer feedback requires constant attention and monitoring to ensure it’s accurate and up-to-date. It’s easy for your business to be lacking in this department, especially if you don’t have a formal process in…
-
Schizoid Personality Disorder: Complete Guide + Free Test
Introduction Schizoid Personality Disorder is a condition that makes it difficult for someone to connect with others. This can also lead to social anxiety, which can make it hard for them to go out and meet new people. People with this condition often have a difficult time forming intimate relationships, which can be because they…
-
Employee Advocacy: Definition, Types & Examples
Introduction Employee advocacy is the process of helping employees to be aware of their rights and responsibilities as employees, and to advocate for themselves when they have been treated unfairly. You can also call it an approach to conflict resolution that encourages a positive relationship between employees and the organization. Employee advocacy relies on the…
-
Kano Analysis Guide for Product and Customer Success Managers
A company could create a product with the same features as its competitor’s product, but customers are still not enthusiastic about it. There are several reasons for this, but one of the most common is that the product team focused too much on functionality while ignoring what the customers truly desired. Customer satisfaction is not…
-
Customer Churn: How to Measure & Prevent it
Introduction A customer who leaves your product is called a “churned customer.” It’s important to understand why customers churn so you can figure out what to do about it. In today’s article, we will expand on the causes of customer churn and what it means for your business. What is Customer Churn? Customer churn is…
-
Customer Journey Touchpoints: The Complete Guide
Successfully identifying customer touchpoints helps you understand customers’ perceptions of your brand. When you identify these touchpoints, you can see your company through your customers’ eyes and determine what you can do to improve their experience. Customer touchpoints start when a customer notices your brand and continue when they become interested in your brand, convert,…
-
What is the Customer Lifecycle? Definition, Stages & Measurement
Introduction The customer lifecycle is a way of looking at the entire process of a customer’s relationship with a company. The customer lifecycle refers to the whole experience of buying something and using it, including all the different phases in between. This article will explore the customer lifecycle and its importance to your business growth.…
-
9 Great Books For Survey Researchers & Practitioners Part I
Introduction Many research topics are published daily, detailing the recent developments across various niches. According to data from a global S&E publishing outfit Scopus, the rate of publications has exceeded the 4% annual average since 2008, and new publications have risen from 1.8million articles to 2.6million articles. Based on these figures, it would be tasking for…
-
The Guide to Deciding on the Best Time to Send a Survey
Introduction Have you been wondering when to send out surveys? We’re here to help, so let’s start by giving you a little background information about how surveys work and what they can do for your organization: Surveys are a great way to collect information about your customers and the products or services they use. The…
-
Ideal Proxies For Surveys
Introduction A proxy server is an internet-connected device that acts as an intermediary between your computer and the website you’re trying to access. It’s not just a way to hide your IP address, but it also allows you to bypass any restrictions or limits that might be in place on the website you’re trying to…